Since 2011, we’ve been working hard to make fashion more ethical, inclusive and diverse. We’ve put on events, collaborated with designers, and celebrated the rich diversity of London at our runway shows with a keen eye on inclusivity of gender, race and background.
Our values haven’t changed – we believe high quality skincare should be suitable for every skin type while being ethical, organic, and kind to the planet.
All our products are vegan and cruelty free. This means the products do not contain any animal ingredients such as beeswax, lanolin, milk, or gelatine.
None of our products are made with methods that test, or use animals in the production of our skincare ranges – instead we use animal-friendly hypoallergenic formulations, rich in natural oils.
Our products use completely natural ingredients that utilize nature and protect your skin
Phenoxyethanol is a preservative found in most cosmetics to give them a longer shelf life.
Why don’t we use it? Several studies have shown that it can cause eczema, hives, rashes and skin irritation. It’s been linked to dermatitis, and skin allergies. You deserve beautiful skin so we don’t use preservatives in our products.
Sodium lauryl sulphate (SLS) is a ‘surfactant’ - a chemical that helps to trap oil and dirt by turning liquids into foam. Most beauty products contain SLS – it’s more than likely that your shower gels, toothpaste and soap all contain it. SLS helps to trap dirt by creating bubbles when we’re washing our hair, face, and body.
Why don’t we use it? There’s a body of research that shows SLS can irritate and dry out your skin with some researching showing it can negatively impact lung function. That’s why we don’t use it – instead we use natural oils that gently cleanse the skin.
Working together: Sustainability
Made in GB
Everything you see in our shop was packaged and made in the UK – this helps to reduce carbon emissions through limiting the need for unnecessary travel of
ingredients. Manufacturing beauty products can be an energy intensive process that’s why we everything we make is UK based.
Most of our packaging is recyclable – we’re working towards using more glass and tin, coming up with innovative ways to reduce any non-recyclables for our products.
We’ve teamed up with Ecologi – a fantastic organization that helps to offset carbon emissions through planting trees and providing innovative carbon capturing techniques. Every purchase you make plants a tree – as this tree grows it captures carbon dioxide from the atmosphere, helping to reduce carbon emissions. Carbon offsetting is not the whole picture to becoming completely green, so we’re looking at our supply chain to see how we can continue to make ecologically friendly choices.